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Saturday, February 6, 2010

Writing Articles for Promotional Use

Writing articles may have never crossed your mind as a marketing idea, but it’s the technique behind every successful site online. From a search engine standpoint, the best websites provide users with something of value. They should be directed to a page that has content they want to read and/or products they want to buy. So how does the search engine bot find these sites, you ask? That’s the million dollar question, of course, guarded fiercely by computer scientists at Google, Yahoo and Bing. However, what we do know is that the top performing websites all have something in common; content article marketing.

First, we’ll talk about how the writing of articles can help your business. Ultimately, you want published articles to bring potential buyers to your site. The only way visitors can find your site (unless they’re specifically searching your name) is by typing a term into the search engine and checking the links on the first page of results. Statistics show if you’re not in the top results, you can forget about people ever finding you. A group of people called Search Engine Optimization experts spend their days analyzing what sort of terms people are typing into the search engines. They can even run diagnostic tests on your page that tell them where people are coming from to reach your site, what search terms delivered traffic, what search terms delivered sales, how long people stayed on your site, what pages sent people fleeing and where people went next. This research can greatly help your overall internet marketing campaigns.

Your website can be the best in the world, but what good is it if no one can see it? By writing articles to publish on your homepage, you will show search engines that you mean business. You’re not just another useless site out there; you have much to offer consumers. As the search engines crawl your page, they’ll look for numerous internal pages, freshly updated content, blocks of 500 words or more, keywords that are in high demand and the appropriate density of keywords. Well-written promotional articles can accomplish all of these things. If your rankings improve, then you will undeniably see more traffic coming to your site. Ideally, this increased awareness will bring more buyers and sales.

As far as marketing dollars go, you can get a lot of bang for your buck with online article marketing. Some people start by writing articles themselves, while others hire established copywriters to do the trick. The benefit of working with a professional is that you’ll be sure people will be impressed by your writing caliber and will read through the entire article. You’ll do a better job establishing credibility, calling the reader to buy and urging the reader to visit your page. The going-rate of a professional copywriter can range from $10/hour – $100/hour. Some writers may charge by the project or by the article. You may also choose to bundle your services with a writer/search engine optimization expert combo. Whatever you decide, give it about six months and you will see dramatic results.

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