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Social Casual Games are browser based casual games that have social network integration or elements. Social casual games evolved somewhat independently from two sources: Casual games which added social network integration and social networks which added casual game support. A social casual game may or may not have a multiplayer aspect to it.

Social Casual games are continuing to grow their audience with Zynga's FarmVille approaching 80 million monthly active users as of March 2010.Social gaming has continued to grow," he says. "For the first time ever, digital games can start to penetrate people who never played games before."

Do you remember when gaming just used to be called gaming, instead of being fragmented into a number of terms: casual gaming, social gaming, flash gaming? What do all these terms mean, and why care?

* Casual gaming – Refers to the duration of play by users. Users might play regularly, but any given session is relatively short. This term is used for online games, boxed games (software and consoles), or even cellphones. These games are simple in rules and hardware requirements, and don’t require a lot of time.
* Social gaming – Refers to player scope and to interaction between players. Social games usually run online or on a mobile platform, and allow multiple people to leverage their social network and challenge and play against friends. These games are typically built upon a social networking platform, such as MySpace or Facebook. Other social aspects might include taking turns between players, knowing about each others actions and scores, gifting, in-game text or voice chats, and more. SocialTimes Editor Nick O’Neill previously wrote an indepth piece on what social games are. Recent reports suggest that social gamers are more likely to be female than male.
* Flash gaming – Refers to the method of content delivery, in this case, using Adobe’s Flash medium. Most of these small games are also called Arcade games and also Casual games.

When someone mentions online gaming, many people have a picture in their minds of the average online gamer, and it probably involves someone not yet old enough to vote, huddled in their parents’ basement killing dwarves with mystic powers in games like World of Warcraft. A growing category of what are called “social games,” however, appeals to a much different demographic, according to a recent study. The study — sponsored by PopCap, creator of popular social games such as Bejeweled and Insaniquarium — looked at game players in both the United States and the United Kingdom, and found that the average player of these online social games is a 43-year-old woman.

More than 24 percent of those who responded to the survey said they regularly play social games, a category that includes Facebook games such as Farmville, Mafia Wars and Happy Aquarium. According to survey company Info Solutions Group, that level of response suggests a total social gaming population of approximately 100 million. Social gamers were defined as those who said they play games on social networking sites such as Facebook and MySpace at least once a week. The market for social games has been growing so quickly that companies that make them, such as Zynga and Crowdstar, have become investment and acquisition targets.

Social gaming seems to appeal to a much older demographic than traditional video games, perhaps in part because social games are easier to play for short periods of time, are largely free, and don’t involve sophisticated equipment or gratuitous violence. According to a recent survey by Royal Pingdom, the average age of social networking site users in general is also older — the largest single group is between 35 and 44 years of age. More than 60 percent of Facebook users are over 35.

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